Disrupting the Sales Cycle
There is a lot of talk of disruption today, taking old business concepts and shaking up the status quo , by changing the model and re-inventing it. If you are not familiar with the whole disruption movement you check out The Forbes Top 5 technology disruptions from CES . But there is a school of thought that is showing that disruption is not always the the best way forward, and the current process isn't in need of disruption. Perhaps all we need is just the judicious application of some existing technology and some good old fashioned elbow grease. Here are some reasons I don't think the Business to Business Sales cycle is in need a of disruption. The message is simple, B2B sales is, was and should be about bringing value to your client. I don’t believe that most buyers have a linear process . Just like your sales process isn’t linear, and just like you might go over the same ground a few times, your buyer’s process isn’t a straight line from point A to point B, even if we som...