The 4 "C"ornerstones of Distribution
This one comes to us from the NAW - National Association of Wholesalers , and whiles it's not earth shattering or new. I felt it was worth repeating, Thanks to the Internet, more products than ever before are becoming commoditized. After all, anyone can search online to find just about anything, so what's left to compete on? You need to make your business distinctive , according to Scott McKain, founder of McKain Performance Group Inc. "You need to reimagine your role in the value chain," he said at the NAW 2015 Executive Summit this year in Washington, DC. To stand out in an increasingly crowded market, distributors must develop four "cornerstones of distinction," McKain said. Of Course all of these can also be aided by the right software tools. Clarity If you don't understand what makes you different, how can you expect your customer to understand it? McKain said. And if you haven't clearly defined it, how can you understand it? Clarity of you...