Making your website a better salesman..
By helping your customers quickly find what they are looking for, you will likely sell more. To accomplish this, look at your site’s navigation as well as its search function. In the B2B world there are more unique challenges and requirements. By using a Website designed for B2B commerce and letting your data analytics tools build your website deals, suggestions and more, you can turn your website into your best salesman. An optimized site search is crucial for B2C and B2B websites. But B2B sites often have unique challenges when it comes to search. Here are some of the most common. 1. Part number searches. In B2B, shoppers search by the part number they use to refer to an item. In some cases, they may search by a partial part number, or the part number may have a hyphen in it. Moreover, there can be more than one part number for the same product. Part numbers can be problematic for standard search platforms. NDC codes for example in the pharma world are sometime 10 sometime 11 and s...