Why the zombie apocalypse matters to your sales team...
For Halloween this year we decided to theme our blog around the coming zombie apocalypse. While the fact the apocalypse is actually coming may be in dispute, the concept is simple. Things would be kind of tough in a zombie apocalypse but we can learn this lesson now. When the Going Gets Tough, Turn to Your Best Customers. How to focus on your long-term customers, while chasing after new ones (zombie pun intended). Combine the high cost of new customer acquisition with the fact that your best customers are likely to stay with you for the long haul (provided your company meets and exceeds their expectations), and it's easy to see why digging deeper into your existing client base is more important than ever during uncertain economic times. Today we review and share some strategies to carry out that plan of action. To get the most out of this strategy, here are a few tips for success. By using these tips distributors can increase revenue-per-customer by getting their sales staffs focu...