Healthcare Supply Chain Technology and Strategy

Distributors typically look at training as a necessary evil so it is something they do reluctantly for their customers, or push it off on a manufacturer representative. The training that is provided is uninspired, and the class will likely not be well attended, which goes to confirm the distributors believe that very few customers are really interested in training. This of course is simply not true, and many distributors are likely unaware of the powerful opportunity this is to build a strong and long lasting relationship with their customers. Often at the expense of the manufacturer. The key to a successful training program is to design training that is irresistible to your customers. If you provide a class hitting on an important topic to your local product community, your class will sell out and the folks who attended will be impressed with what your supply chain can do for them. How to develop training The best way to develop interesting training is to listen to your customers....

Today the Internet is filled to the brim with white papers and e-books on how to create an setup your website, social media  and sales automation tools to maximize your results. However as is very often the case , everything old is sometimes new again.  No matter what the latest tools are,  it’s good bet that the basic rules of marketing will  never  change because they are firmly grounded in consumer psychology. So today is a little refresher on some basic marketing and sales tactics that we likely all know, but we may not remember. Of course with an eye towards how technology can help you hit the high points. 1. Being first matters more than being better. Whenever a company is “first” in a new category, as Coke was with carbonated soft drinks, the impression it makes lasts for generations. Coca-Cola was founded in 1892. In the 124 years since, countless rival brands have come and gone. Only Pepsi (founded in 1898, only six years after Coke) remains a real...