How GPO's And Distributors Can Benefit Each Other
While not as prevalent today as in the past, there has been tension between group purchasing organizations (GPOs) and distributors over the years. A good deal of the tension was the result of a misunderstanding as to the roles each plays in the supply chain. For instance, many distributors believed — and may still believe — that they are in competition with GPOs. DEEPER INSIGHTS Turn Buyer Expectations into your Competitive Advantage While its not true for all GPOs and all situations, in the health care industry and in scores of other industries, that is not the case. In fact, instead of competing, distributors often can benefit from their association with GPOs. The Truth is it's almost impossible to exist in the health care supply chain without some GPO affiliations or membership. But the fact remains that the distributor remains the key element in the supply chain: the manufactured products are distributed and sold by the distributor and the distributor receives their typical fee...