Why chasing Amazon might not always make sense..
Your customers may be used to shopping on Amazon in their personal lives, but they aren't necessarily expecting the same experience from your e-commerce site. When working with distributors , we often fail to understand and build e-commerce strategies that have a meaningful business impact. We spend time and money making the process consumer friendly, but often lose site of the ultimate goal. Which is to provide the proper business tools to do their job. "Assuming your customers want an Amazon experience may not be accurate" According to Justin King, senior partner with B2X Partners in Ashburn, Va., and founder of ecommerceandB2B.com. King recently released a report evaluating seven different e-commerce platforms for manufacturers and distributors with revenues between $25 million and $750 million. Through his research, he picked up on several noteworthy differences between B2B and B2C (business-to-consumer) e-commerce. The biggest of them is the fact that B2C customers ...