MDS-NX Web CRM Looking Through the Sales Funnel
The process of turning a new prospect into a sale is no easy task. Sure, some new customers come easier than others, but it takes time and strategic planning to move prospects down the sales funnel. Not to mention that getting them there in the first place also takes a great deal of effort. In order to effectively nurture prospects through the funnel, first take a step back and look at the big picture. Look at each level of the funnel and determine what channels work best to attract people there, and then develop and execute a strategy to move them through. Top of Funnel: Inform The top of the sales funnel is exciting because this is where customers begin their journey with you. This is where you help inform prospects of your product/service and that there is a solution to their problem. This is also where you can help them realize that they have a need that can be fulfilled by your organization. So how do we do this? Promotion and engagement . Leve...