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MDS-NX Web CRM Looking Through the Sales Funnel

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The process of turning a new prospect into a sale is no easy task. Sure, some new customers come easier than others, but it takes time and strategic planning to move prospects down the sales funnel. Not to mention that getting them there in the first place also takes a great deal of effort. In order to effectively nurture prospects through the funnel, first take a step back and look at the big picture. Look at each level of the funnel and determine what channels work best to attract people there, and then develop and execute a strategy to move them through. Top of Funnel: Inform The top of the sales funnel is exciting because this is where customers begin their journey with you. This is where you help inform prospects of your product/service and that there is a solution to their problem. This is also where you can help them realize that they have a need that can be fulfilled by your organization. So how do we do this?  Promotion  and  engagement . Leve...
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Social Media Pitfall - Jumping Crocs for Fun and Profit

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Since Heath was kind enough to keep sharing , This week he reminds us that sometime social media can be hazardous to your business health, This is especially  true around business and taking a political, religious or other stance today.  Read on for some Insight..  Hat tip to  Compliance Expert Health Wruble for the excellent content. Happy Friday..  Social Media Pitfalls! Heath Wruble  As a hiring manager, I see so many mistakes people make when interacting on Social Media, that I sometimes want to cry. I am concerned that we tend to take our social media posts with a grain of salt and do not really understand the long-term effect our posts and comments may have. Although I believe social media is a great way to communicate with others and can be a fantastic channel to advertise ourselves or our businesses, it’s also important to remember the societal and career perils inherent to social media. I recently received a resume in response to a job I had posted...
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Catch a tiger by the tail..

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Getting the most from your customers  “tail-end” spending The year end is a great time for sales where the final 20 per cent of spending, or the “tail-end” typically gets consolidated and aggregated in the sales cycle. But it remains a largely untapped opportunity for most companies. A larger number of suppliers, smaller spend volumes and a perceived lack of economies of scale mean that procurement or purchasing agents are harder and harder to get in front of. Knowing exactly where to focus your business attention to maximize sales is a daunting task. Therefore, it’s worth exploring ways to manage this challenge as the year end looms and purchasing agents have to effectively use their budgets to maximize resources. There are a number of reasons for the increase in sales at year end. By properly analyzing your customer spend data and looking at current inventory levels, you can leverage that spend and catch that tiger by the tail. 1.  Spend analytics . Perform in-depth analysi...
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